Website Design Designing Strategy

We take a systematic approach to the construction of your site. We focus on the organisation and layout of your information, the overall graphical presentation of the site, and the way in which customers will use and interact with your site. We will create a design that reflects and enhance your company's image.

Successful websites are those that are kept fresh with new information, encouraging return visits from web-surfers. You should not see the creation of the site as the end of your project. You will need to do some form of maintenance on a periodic basis.

The Home Page :-

The home page is like a storefront. What would a storefront for the company look like?

What look and attitude will appeal to the customer? The inside pages will need to look consistent with the home page, with different pages easily recognisable.

The size of the home page is important and depends on several factors: the type of connection people will have to your site (14.4K modems or T1 lines), how dedicated they are to accessing your website, and how much you want to encourage casual browsing.

Based on 14.4K modem, casual browsing usage, small companies should limit their home pages to 20-30K, and large companies should limit their home pages to 40-50K.

The home page should provide several things: some actual useful content, an overview of the site (if there is more than 1 page), and navigation to most (if not all) of the site, or at least to the major sections of the site.

Some sites have a home page that is merely a menu - either a graphical set of links, or a text set of links. This is fine for users who have a serious interest in the site, but it is not as good for casual browsing. If there is some useful content on the home page, then casual browsers have the opportunity of picking up more information about the company, even if they are going to a specific place. For example, if you have brief notes about some of you major products on your home page, then a user who is looking for one product may notice and inquire about additional products. Also, users appreciate downloading 20K of material which includes useful content as well as links, versus downloading 20K of irrelevant graphics.

Graphics :-

The custom graphics and background that we will develop for your site will be consistent with your company’s image. You may also want to use photographs of your products or key people, or you may want to include a map to your facilities. We strive to make all of our sites look their best on the majority of browsers. With that in mind, we work hard to keep images under 30K while still maintaining a high quality.

There are various techniques for expanding the functionality and interactivity of your site beyond simple text and graphics. These include: animated graphics, image maps, navigational buttons, guest books, clickable thumbnail images, forms, audio & video, Virtual Reality panoramas, JavaScript animations, custom CGI, secure transactions, and shopping cart (electronic stores).

-: Navigation :-
Navigation is the process of finding one's way around the contents of a website. It is a critical issue in the site's design. It must be intuitive to the customer. While some graphics may seem clever, it must be clear what is a navigation button and what not. If something does not look clickable, then people will not use it.

The navigational flow must be logical. It shouldn’t take too many clicks to get to some actual content. On the other hand, you don’t want a home page that has direct links to 300 pages - that’s too much to easily grasp. You must strike a balance between the depth and breadth of the information in your site.

A major problem with websites is the potential for the user to get lost within a maze of links and pages. From the navigation system, users should be able to see where they came from, and how to get back easily. This lets them retrace their steps and helps them to keep the context in mind. For example, the navigation system could point out clearly that a particular page is found within a specific section. An overview helps locate the user in the website.

Links :-

Appropriate links should be included in the text. For example, if you briefly talk about your products on your home page, then where you mention each product, it should be linked to an appropriate page. However, do not overuse links. Generally, a word should only be linked the first time it appears in a paragraph.

If both graphical and text menus are on the same page, the terminology and order should be the same between them, thus preventing possible confusion. Navigation controls should appear in the same locations on different pages, again to avoid confusion.

Interactivity :-

What level of interactivity is necessary to hold the attention of customers? Will you want forms to get customer response (order form, guest book, inquiry form)?

Logo Designing :-

Every website is anchored by a logo. At its best, a logo makes a B first and lasting impression. We have talented designers on staff who can help you by designing a logo that works with your branding and for the online experience.

Graphic Designing :-

Our clients need sites that inspire people to care about issues and to get involved. Sites that feature a lot of bells and whistles, that not all users can see, don't serve this purpose well. We make sites that are graphically engaging and accessible to a broad range of Internet users.

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